Creating Content that Emotionally Connects
Presenter: Wilson Chu
Knowing your audience, whether it be the mission field of your community or those who already call your church their faith home, is essential to authentic connection. By understanding your various audience’s hopes, motivations, fears, and needs, you’ll be better able to create content that emotionally connects with them and engages them. Wilson Chu, a social media/content manager based in the San Francisco Bay Area, facilitated this interactive workshop that explored the topics of empathy and content creation and emotionally appealing advertising.