Press Releases and Media Relations
Presenter: Neva Rae Fox & Canon Mike Orr
The press release is not dead, just transformed to meet today's media requirements and platforms. Press releases remain an effective and easy tool to communicate information to news media and other organizations. What improves your chance of having a press release published or utilized by your local media organizations? What are the different platforms you can use to present news? What elements should be included in a successful press release? Also, when interacting with the media directly, how do you improve your skills as an effective spokesperson? What tips and tricks should a communicator know to be better prepared to work with the media during their coverage of a news event? Join in the conversation and learn from others about how to share your news and be prepared for working with news media organizations. Facilitated by Neva Rae Fox of The Fox Group, a communications consultant to Episcopal churches, dioceses, and institutions as well as secular organizations, and Mike Orr, Canon for Communications for the Episcopal Church in Colorado.