SEO & Digital Marketing Essentials for Church Communicators
Presenter: Ryan Panzer
This workshop helps your ministry extend a wider-reaching digital invitation. Learn to differentiate between marketing and ministry communications while discovering the basics of how your ministry shows up in search engines. Define the metrics that determine your website's visibility and discover tactics to boost your online visibility. Plus, get hands-on guidance on applying for Google Ad Grants, a resource to increase your website's presence on Google search. Participants left the session feeling empowered to elevate their church’s digital voice and share their message with a wider audience. This workshop was facilitated by Ryan Panzer, a digital ministry author and former Google employee with over ten years of digital marketing experience.